Focus coding
-topics of particular interest
-here use smaller set of promising ideas
-provide major themes for final ethnography
Open coding
-themes, no matter how varied
-allow and entertain all possibilities
Memos
1) initial memos:discrete topics
2) Integrative memos: more focused
Selecting themes (priority)
-give priority to topics which you:
A) collected substantial amount of data
B) seems significant to members
-students engaged in the process talk about:
A) Themes “jumping out at them” or the focus disappearing
Systematic process