enumeration

Question 1

what are the 2 types of products

Answer 1

services
goods

Question 2

Goods & services 5

Answer 2

1. pure tangible services
2. tangible goods w/ accompanying services
3. hybrid offers
   4.services w// accompanying minor goods’
4. pure services

Question 3

what are the 3 levels of products

Answer 3

core product
actual product
augmented product

Question 4

give the examples of actual product

Answer 4

brand name
quality level
packaging
‘design
features

Question 5

what are the examples of Augmented product 4

Answer 5

delivery and credit
product support
warranty
after- sales services

Question 6

product classification 2

Answer 6

industrial product
consumer product

Question 7

consumer products 4

Answer 7

convenience product
shopping product
specialty product
shopping product

Question 8

industrial products 3

Answer 8

material & parts
capital items
supplies and services

Question 9

Product attributes 3

Answer 9

product quality
product features
product style and design

Question 10

2 types of branding

Answer 10

brand name
brand mark

Question 11

brand name selection 6

Answer 11

1. suggest something about a product’s benefits and qualities
2. easy to pronounce, recognize, and remember
3. Distinctive
4. Extendable
5. can be translated easily
6. capable of registration and legal protection

Question 12

types of brand logos 7

Answer 12

1. monograms
2. wordmarks
3. pictorial marks
4. abstract logo marks’
5. mascots
6. combination marks
7. emblem

Question 13

Advantages of Brand Equity 4

Answer 13

1. high consumer awareness and loyalty
2. greater ease in launching brand extensions because of
   high brand credibility
3. a good defense against fierce price competition
4. belief in being the company’s most enduring asset

Question 14

INDIVIDUAL PRODUCT DECISION 2

Answer 14

primary package
secondary package

Question 15

LEVELS OF PACKAGING 3

Answer 15

1. PRIMARY PACKAGE
2. SECONDARY PACKAGE
3. SHIPPING PACKAGE

Question 16

PURPOSE OF PACKAGING 3

Answer 16

1. to protect the product
2. to enhance the product’s value to the customer
3. to stimulate sales

Question 17

PRODUCT ATTRIBUTES 3

Answer 17

1. Branding
2. Packaging
3. Labelling

Question 18

FUNCTION OF LABELLING 3

Answer 18

● It identifies the product or brand.
● It might describe several things about the product.
● It might promote the product through attractive graphics

Question 19

PURPOSE OF PRODUCT SUPPORT SERVICES 3

Answer 19

1. Good customer service is good for business.
2. Monitor customer complaints.
3. Set up strong customer service departments to
   truly give excellent service

Question 20

CHARACTERISTICS OF SERVICES

Answer 20

1. Intangibility
2. Inseparability
3. Variability
4. perishability

Question 21

3 MAJOR MARKETING TASKS

Answer 21

1. competitive differentiation
2. service quality
3. service productivity

Question 22

2 NEW PRODUCT DEVELOPMENT STRATEGIES

Answer 22

acquisition
own new product

Question 23

4 FORMS OF NPD
OWN NEW PRODUCT

Answer 23

1. Original Products
2. Product Improvements
3. Product Modifications
4. New Brands

Question 24

5 FORMS OF NPD
OWN NEW PRODUCT

Answer 24

1. New-to-the-World Products
2. New Category Entries
3. Addition to product lines
4. Product improvements
5. Product positioning

Question 25

TWO SOURCES OF NEW IDEAS

Answer 25

1. Internal idea sources 2. External idea sources

Question 26

CONCEPT DEVELOPMENT TESTING 3

Answer 26

1. Product idea 2. product concept 3. product image