What is it?
Being aware of which brands are unethical to consume e.g. Primark, Shein as they have poor worker rights
Successes
Case Study; M&S only sells naturally dyed clothes by small businesses + only fairtrade coffee
Helps reduce use of unsafe foreign factories if enough people consume ethically e.g. Rana Plaza caused 1000+ deaths
Limitations
Tesco broke pledge of improving fruit pickers wage, those interviewed only receive around £90 per month
Buying organic food contributes to deforestation as the growing yield is lower, so a larger area of land needs to be cleared to meet demand
Example of unethical consumption: