Informed consent
Privacy
Observations/field experiments/ natural experiments should be carried out in public where people will see strangers
Deception
* Can be unavoidable
Protection from harm
Protected from extreme danger/ lasting physical or psychological harm
Right to withdraw
Participants should always be aware that they have the right to leave the study at any time
Briefing (debriefing)
• Keep all info confidential.
A guarantee of anonymity for the participants in the study
BPS code of ethics and conducts