Duty of Loyalty
Hold the interest of the client above those of the planner and firm
Duty of Care
Professional is required to act with the skill prudence intelligence of a prudent professional
Duty to follow client instructions
Professional is required to comply with the clients instructions, objections policies, and restrictions
Integrity Standard
Honesty and candor
May not deceive clients, make untrue statements
Competence Standard
Diligence Standard
Disclose and Manage Conflicts of Interest
Confidentiality and Privacy Standard
When can client stuff be shared with others?
If these bad things occur you need to notify the CFP board
Appeals