Ethnocentrism

Question 1

Examples

Answer 1

Yes - Bandura and Zimbardo

No- piliavin (over 4000) people of different ethnicities and eberhardt had 51 mixed ethnic raters

Question 2

Two strengths

Two weaknesses

Answer 2

If ethnocentric + easier to conduct research and not as time consuming

• may lead to discrimination
• not valid as ignore other factors
• not representative

Question 3

Assumption

Answer 3

Focusing research on one group of people and suggesting their culture is the same as everyone’s