facts
LOGOS
imagery
PATHOS
stating qualifications or personal experience
ETHOS
common sense
LOGOS
sound devices
PATHOS
using first person pronouns
ETHOS
cause/effect
LOGOS
figurative language
PATHOS
using specialized language
ETHOS
comparison/contrast
LOGOS
connotative diction
PATHOS
syntax
LOGOS AND PATHOS
details
LOGOS AND PATHOS
diction
ETHOS, LOGOS, PATHOS
personal anecdote
ETHOS, LOGOS AND PATHOS
reference to experts
LOGOS AND ETHOS
citing authority
LOGOS AND ETHOS
allusions
PATHOS AND ETHOS
humor
PATHOS AND ETHOS
celebrity endorsements
PATHOS AND ETHOS
statistics
LOGOS
precedent
LOGOS
research
LOGOS