everything

Question 1

Afrofuturism

Answer 1

A cultural artistic movement that explores Black identity and history through science fiction, technology and futuristic settings

Question 2

Above the line marketing

Answer 2

Traditional mass advertising aimed at large audiences

Question 3

3 types of cinematography?

Answer 3

High angle
Tracking shot
Close up shot

Question 4

Economic context

Answer 4

the financial situation surrounding a media product - such as budget, funding, ownership and how much money is available for production and marketing

Question 5

Below the line marketing

Answer 5

More targeted
direct marketing
sales promotion
personal selling

Question 6

What type of text is Superhuman

Answer 6

An advert

Question 7

Binary opposition

Answer 7

under the word and the opposite. Eg good and evil

Question 8

Social validation

Answer 8

one side of the binary is seen as good

Question 9

Which shot is best to use to highlight a person’s emotions

Answer 9

Close up

Question 10

What is the target market of the flying the flag?

Answer 10

Young audience, black people, Jay-Z fans

Question 11

Close-up

Answer 11

focuses on the face, revealing emotion

Question 12

Extreme close-up

Answer 12

details like eyes or mouth, heightens emotion

Question 13

What did the BBC do in 2017, what did ofcom report?

Answer 13

Accused of being racist, it lacked diversity, being too white and middle class

Question 14

What is BBC Sounds?

Answer 14

Digital audio platform, radio, podcast, music

Question 15

Cover page

Answer 15

designed front cover featuring the masthead (title), main image, and cover lines that summarise top stories to catch the reader’s attention

Question 16

To what extent does Have You Heard George’s Podcast? Meet the BBC remit to inform

Answer 16

Explaining social and cultural issues
Underrepresented issues in mainstream media
British identity
Racial inequality

Question 17

Who might receive the episode “flying the flag” in an ‘oppositional’ way?

Answer 17

Listeners with conservation ideologies patriotic/white audience members

Question 18

Table of contents

Answer 18

a section listing the articles and sections, often with page numbers, to help
readers navigate the content

Question 19

what type of marketing did black panther have

Answer 19

Black Panther had a 360 degree marketing campaign by Disney/Marvel Studios, using global advertising, cross platform

Question 20

Audience positioning

Answer 20

The way in which media products place audiences (literally or
metaphorically) in relation to a particular point of view. For
example, audiences may be positioned with a particular
character or positioned to adopt a specific ideological
perspective.

Question 21

Conventions

Answer 21

What the audience expects to see in a particular media text, for example the conventions of science fiction films may include: aliens, scientists, other worlds, gadgets, representations of
good and evil, etc. Useful headings to discuss conventions are:
characters, setting, iconography, narrative, technical codes and
representation.

Question 22

Cross platform marketing

Answer 22

In media terms, a text that is distributed and exhibited across a range of media formats or platforms. This may include film, television, print, radio and the Internet

Question 23

Cultural capital

Answer 23

The media tastes and preferences of an audience, traditionally linked to social class/background.

Question 24

What is the purpose of editing

Answer 24

Editing allows media products to be enhanced to make it more appealing and to be put in order so it makes sense. E.g. jump cuts, transitions, special effects, cross- cutting, match cuts (etc)

Question 25

denotation

Answer 25

The literal meaning of a sign, e.g. the car in the advert is red.

Question 26

Diegetic Sound

Answer 26

Sound that comes from the fictional world, for example the sound of a gun firing, the cereal being poured into the bowl in an advert, etc.

Question 27

What are the 3 main topics of the 'formation'?

Answer 27

hurricane katrina BLM american slave trade

Question 28

How does the music video represent feminism?

Answer 28

It portrays black women as leaders and protectors

Question 29

Distrubtion

Answer 29

The methods by which media products are delivered to audiences, including the marketing campaign. These methods will depend upon the product (for example, distribution companies in the film industry organise the release of the films, as well as their promotion).

Question 30

diversification

Answer 30

Where media organisations who have specialised in producing media products in one form move into producing content across a range of forms

Question 31

Outline the demographics of the target audience for the Tide Advert?

Answer 31

Lower middle class married women, affluent, white western, 18-40

Question 32

Cultivation

Answer 32

spreading awareness of ideologies, the more we see the more we believe it

Question 33

Visual codes

Answer 33

The visual aspects of the product that construct meaning and are part of media language, for example clothing, expression, and gesture

Question 34

Media conglomerate

Answer 34

A company that owns other companies across a range of media platforms. This increases their domination of the market and their ability to distribute and exhibit their product.

Question 35

Independent record label

Answer 35

A record label that operates without the funding of, and that is not necessarily linked to, a major record label

Question 36

Outline the demographics of the target audience for the Tide Advert?

Answer 36

Lower middle class married women, affluent, white western, 18-40

Question 37

Media conglomerate

Answer 37

A company that owns other companies across a range of media platforms. This increases their domination of the market and their ability to distribute and exhibit their product.

Question 38

Intertextual

Answer 38

Where one media text makes reference to aspects of another text within it. For example, referencing a scene from a film in a television advertisement. Audiences enjoy recognising intertextual references.

Question 39

a theory in media studies which falls under the feminist category

Answer 39

the Male Gaze

Question 40

horizontal integration

Answer 40

Where a media conglomerate is made up of different companies that produce and sell similar products, often as a result of mergers. For example a company with interests in film, TV, magazines newspaper

Question 41

iconography

Answer 41

The props, costumes, objects and backgrounds associated with a particular genre; for example, in a police series you would expect to see, uniforms, blue flashing lights, scene of crime tape and police radios

Question 42

Identify one example of a non-diegetic sound used in a film or television sequence

Answer 42

To gain the mark, you must name a sound that originates from outside the world of the story

Question 43

Intelletual property

Answer 43

A legal concept which refers to creations of the mind for which the owner's rights are recognised. These rights cover such intangible assets as music, literary and artistic works; discoveries and inventions; and words, phrases, symbols, and designs

Question 44

Flexi narrative

Answer 44

A more complex narrative structure with layers of interweaving storylines. This challenges the audience and keeps them watching