Why is Strategy important?
What is Strategy?
Interaction model between
the organization and its environment
Difference between Strategy and Plan
Planning is future-oriented, whereas Strategy is action-oriented. Planning takes assumptions, but Strategy is based on practical experiences. Planning can be for the short term or long term depending upon the circumstances. Unlike Strategy, which is for the long term. Planning is a part of strategizing, but a strategy is not simply a plan.
Previously, in very deterministic (meaning predictable) environments, strategies were basically just plans (what we need to do to reach our goals) so the two terms got confused.
Levels of Analysis
Why is strategizing difficult in the public sector organizations?
The multi-faced concept of strategy (Mintzberg)
Different types of organization models
Garbage can model (Incrementalism)
Organizations characterized by:
We search for a problem for our solution: “in such environments, solutions do not necessarily stem from needs: players in the strategy game have a given solution ready, and try to highlight problems or trigger needs to which their preferred solution can be the answer.”
Example: NextGen EU. 75% increase of the EU budget during the pandemic. It was a perfect opportunity to use a solution that was already prepared by someone, most people who support a shift for a United States of Europe like administration. The crisis was a perfect opportunity to implement this idea. Moreover, the UK was out of the picture and Germany was the head of the EU during that period. The idea was already in the garbage can and they took it out of the garbage can due to these perfect conditions.
Tame vs Wicked Problems
Tame problems:
- relatively well-defined and stable problem statements
- definite stopping points, i.e. we know when a solution is reached
- solutions can be objectively evaluated as being right or wrong
- classes of similar problems can be solved in similar manners
- solutions can be tried and abandoned
- technically it is not a complex problem
Example: New-York ice rink, cleaning canal.
Wicked problems: ill-defined, ambiguous problems associated with strong moral, political and professional issues; since they are largely stakeholder-dependent, there is little consensus about what the problem is, let alone how to solve it.
Example: climate change, racism, crime, sexual discrimination, violence against women.
How to solve tame and wicked problems?
Solving a tame problem: sit around the table, discuss, fight, modify, better accountable for different components of the problem. We can optimize, do A, B or C options.
Solving a wicked problem: a mess, intrinsically very political. Using analytical tools on a wicked problem is not effective, because we are trying to use mechanical tools on something that is not properly defined.
What is the value added of strategy? (Starbuck)
Problems with formal strategizing:
1) Formalization undercuts formal strategizing’s potential value, there are 4 main problems: skilled competitors with the same information; high-profit strategies are impractical, illegal or immoral; emphasizes big issues in the long-term that are unlikely to fold out as predicted; used to bring strong consensus and commitments, but such things can be dangerous unless the strategies are very likely to produce wanted outcomes.
2) There are fundamental barriers to achieving measurable gains through forecasting and strategizing.
3) There is a high frequency of large errors in managers perceptions of their own firms and their market environments.
Realistic achievements from formal strategizing:
How to plan for different surrounding environments (predictability and complexity)
+ P -C = day-to-day management
+P +C = Planning
-P -C = scenario development
-P +C = Learning process (more flexibility, shorter time frames)
Purposes of a Strategic Plan
Strategic plans formalize choices and become “contracts” with internal and external stakeholders; as such they serve
different purposes:
- symbols = signal the importance of certain issues, or the willingness of doing something in a “systematic” way (“announcement effect”)
- advertisements = attract consensus and/or mobilize resources and/or identify possible partners
- simulation games = test how internal and/or external stakeholders are going to react to the changes advocated by the plan
- excuses for interaction = induce interaction with or among internal and/or external stakeholders (change trigger)
Key requirements of a Strategic Plan
Typical pitfalls of Strategic Plans (Rumelt)
Kernel of a good strategy (Rumelt)
A good strategy, truly designed for implementation rather than other objectives, acknowledges the challenges and outlines a context-specific, viable approach to overcoming them.
Good strategies have a basic underlying structure:
How to evaluate strategies?
In Search of Fit: Tools to Analyze the Broader Environment
We have the SWOT (or TOWS) analysis that concerns the entire environment (external and internal).
Lewin’s Force-Field analysis: driving-forces vs restraining-forces.
SWOT analysis: Environmental assessment
SWOT analysis are often very superficial.
By starting with the Strengths, we are establishing a bias beforehand.
Non-clear if we are talking about the strength of the product or the organizational arrangments.
How to define is something is a strength if we are not focusing on a specific environment?
Instead implement an outside-in approach: TWOS analysis
PEST analysis: Environmental assessment (Macro-Environment)
Political (government policy and/or changes in legislation affect the economy, the specific industry, and the organization in question. Example: taxes, employment laws, environmental policies)
Economic (exchange rates, economic growth, supply and demand, inflation and recession)
Social (exchange rates, economic growth, supply and demand, inflation and recession.)
Technological (trends, and changes in technology, government investment)
PEST Analysis can assist an organization in recognizing and thereby capitalizing on opportunities offered by existing conditions in the business environment. It can also be used for identifying current or possible future challenges, allowing for effective planning of how to best manage these challenges.
PEST Analysis can be used in conjunction with other forms of strategic business analysis, such as the SWOT.
Porter’s five forces: Environmental assessment (Competitive Environment)
Competitors Suppliers Buyers Potential entrants Substitutes
Porter’s Five Forces is a framework for analyzing a company’s competitive environment.
Problem tree analysis: Environmental assessment (Task-Environment)
The Problem Tree Analysis method is a planning method based on needs. It should be followed by actual project planning, and it should analyse the capacity and intentions of stakeholders. With the PTA you can address the real needs of the beneficiaries.
A problem analysis identifies the main problems (negative aspects) of an existing situation and establishes the cause and effect relationships between such problems.
A shared problem analysis is especially valuable to address multi-stakeholder challenges: on the basis of available information, stakeholders discuss and agree on the key problems that exist in a given situation.
Three steps:
After the problem tree, we can also develop a objective tree to tackle the problems.
Competitive advantage (Organizational assessment)
Competitive advantage discusses the “how” of strategy, i.e. the way in which the organization intends to achieve its goals based on the products or services, markets, locations, technologies and processes it focuses upon.
To create and capture value consistently, there must be something “special” about the organization; otherwise, a rival could replicate what the organization does, and competition would sharply limit the organization’s ability to capture value
Position: The position of the organization in the marketplace or stakeholders’ network.
Capabilities: The capabilities of the organization to meet demand or satisfy stakeholders’ expectations.
Generic Competitive Advanatges (Porter, based on the target and advantage)
Broad Market + Low Cost = Cost Leadership Strategy. Example: World Bank
Broad Market + Product Uniqueness = Differentiation Strategy. Example: World Health Organization
Narrow Market + Low Cost = Focus Strategy (low cost). Example: The Global Fund
Narrow Market + Product Uniqueness = Focus strategy (differentiation). Example: UNICEF