colour
To identify,
decorate, create depth, hierarchy. Cultural and connections with
human emotions or experiences.
Shape
To signify, denote or organise,
Symbol, sign or abstract.often found in
print, web and built environment.
Line
. To emphasise,
divide components, create a figure,
tone, texture or organise space
Tone
To create or emphasise form.
Monchromatic. Linear, radial
Gradient.
Texture
Actual
texture can be felt with our hands.
Implied texture looks like texture.
For function or aesthetics.
Form
Three dimensional entity. Made by
shapes, lines and/ or colours.
Point
Pictorial: To create tone, texture,
form, contrast.
Type
Writing communicates through
literal meaning and aesthetics.