the objective of sales and operating plan is to:
reach consensus on a single operating plan that allocates the critical resource of people, capacity, materials, time, and money to most effectively meet the market place in a profitable way
draw the sales and operating process in terms of the customer pyramid
customer strategic plan business plan sales and operating planning (the combining of manufacturing, lab, finance, HR, acc, and sales and marketing)
the objective shortened:
to reach a consensus on a single operating plan
sales and operating planning with the combining of mfg, lab, finance, HR, acc, and sales and marketing) is ______ planning level
medium to intermediate planning level
name the three types of processes and give their lengths.
detailed planning examples
limited ability to adjust capacity; day to day, hour by hour; lowest risk
tactical planning examples
workforce, inventory, subcontracting, and logistical decision; planning number somewhat; “aggregated” (month by month); lowest risk
strategic planning examples
brick and mortar and major process choice decision; planning done at a very high level; high risk
timelines for the different processes
rolling horizon:
inputs to the production planning system:
external to firm:
internal to firm
what are aggregate operations plans?
~ product group or broad category
~ specifies the optimal combination of:
- production rate (units completed per unit of time)
- workforce level (number of workers needed in a period)
- inventory on hand
why use aggregate operation plans?
forecasting is always wrong by some amount, but it is more accurate if we forecast by groups of families = aggregate the demand
why do companies use S&OP?
Relevant costs: the 4 cost tyeps
what are production planning strategies?
plans for meeting demand
what are some tradeoffs involved in choosing a production planning strategy?
workers employed, work hours, inventory, and shortages
what are the three types of planning production strategies?
chase strategy
match the production rate by hiring and laying off employees; must have a pool of easily trained applicants to draw on; produce to exact monthly production requirements by varying workforce size
mixed strategy
stable workforce, and vary the number of hours worked through flexible work schedules or overtime or subcontracting
level strategy
demand changes are absorbed by fluctuating inventory levels orders backlogs, and lost sales; product to meet expected average demand by maintaining a constant workforce
what is a pure strategy?
when a firm uses just one of these approaches…either level or chase
usually firms use a _____ strategy
mixed strategy: mostly level but you go a little higher or lower when you know you need to
what are the two types of mixed strategies:
peak demand strategy
variables used: undertime or excess capacity, subcontracting
competitive priorities: delivery speed, conformance, flexibility
environments where most common: emergency services, easily obtainable substitutes, cost of back orders high