1
Q
Attitude
A
An feeling reaction to a stimuli
2
Q
3 components of Attitude
A
Cognitive - thought, or way of thinking
Affective- feelings
Behavior- how he or she understands, feels or acts torwds the given issue
3
Q
Belief
A
Unproven assertion based on one or more assumptions
4
Q
Value
A
Expresses the concept of worth
5
Q
Attitude/ Beliefs (Difference)
A
Attidues- Evaluations of feelings or action
Beliefs-refer to cognitions
Why is it more difficult to change Attidues than behavior?
-Attitudes involve actions and feelings, they aren’t easy to change.
6
Q
Art of Persuasion
A
Logical -understand
Emotional -feeling
Ethical - persuaded to belief
Communication Theory
flashcards
Decks in class (3)
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