Define predictive analytics:
Analytics performed to provide foresight by identifying patterns in historical data to judge likelihood of future events.
What is the main difference between:
and
Descriptive and diagnostic
Generally report known facts
Predictive and prescriptive
Provide more probabilistic model
What are the three groups of predictive analytics?
Define classification of predictive analytics?
What differentiates classification from regression?
Analytics technique used to separate or classify a sample into two or more groups.
What are a few accounting based questions that classification can answer?
What is a technique used in bankruptcy classification of predictive ananlytics?
Altman’s Z:
Categorizes businesses into classes that determine the risk of bankruptcy based on five business ratios
What are the five business ratios used in Altman’s Z test?
What do these ratios measure?
Working Capital/Total assets
Retained earnings/total assets
Earnings before interest and taxes/total assets
FV of SH equity/ BV total debt owed
Sales / Total assets
The equation for altman’s bankruptcy analysis is:
Z = 1.2x1 + 1.4 x2 + 3.3 x3 + 0.6x4 + 1.0x5
If Z < 1.8 : significant risk of bankruptcy
If Z > 3.0 : no risk of bankruptcy
How does loan extension fall under classification of predictive analytics?
Uses independent variables to classify loan acceptance or loan rejection of customers
What factors increase the risk of fraud classification when classifying a company for fraud/no fraud?
What is regression analysis for predictive analytics?
Method of determining relationship between two sets of variables when one variable is dependent on another independent variable.
How can regression analysis be used for predictive analytics?
What are base rates and how do they impact predictions?
Base Rates
Probability of an event occuring based on historical average
What is a base rate fallacy?
Base rate fallacy
Prediction places too little weight on base rates and uses different information to base prediction
What is time series analysis?
What is persistence in time series analysis?
Time series analysis
Technique used to predit future values based on trends of past values of the same variable
Persistence: Continuity and stability of financial statement variables (will trends continue)?
Persistence can be calculated using this regression analysis:
Performancet+1 = β0 + β1 (Performance)
What variable determines persistence?
β1
The closer β1 is to 1.00, the more persistent the variable is
Dechow and Schrand (2004) looked at the persistence of various financial statement variables over the 1987–2002 time period.
What do these figures indicate?

Why is hypothesis testing important in predictive analytics?
Can create hypotheses and perform statistical tests (t-tests) to determine if scenarios are statistically significant
What is machine learning?
Machine learning
Ability of a computer to automatically learn on its own (without programming)
How is machine learning applicable to accounting and predictive analytics?
Robotic process automation (RPA)
Software programs that automate certain repeatable, accounting tasks
Can be used to predict which tasks require additional intervention by accountants