Investing in IT is not a goal in it self – we make these investments to create some kind of business value.
Our job is to be able to optimize the outcome of IT investments.
Value is created by changing the way work is accomplished
The context impacts the possibility for value creation!
Country factors: General IT-level in a population.
Industry factors: The level of competition in the industry, the technical standard we need to follow
Firm factors: E.g. If the culture in the company is that it is really hard to make changes in the company. The projects before took a long time - this project will take a long time.
E.g. If the people in the company have a low technical skill.
If people are critical of changes and having a hard time changing behavior
Proces from performace to organizational is not automatic
Value creation can take years before we see the full effects.
How long is it actually going to take before we see any inpact on the performance?
If you do an evaluation straight after the project stopped the project will be a failure. It takes years before the system and changes will be effective and implemented. People do not want to change their work methods - therefore implementation takes time.
The impact of IT investment can (for various reasons) take years to become visible – evaluations of project outcome in term of value creation right after project closure will often lead to disappointing outcomes.
They believe that new systems are not designed to fit the way that peple are working. That is wrong. Systems should be designed to be aligned with new process of working instead of the old way.
A system which assembles, stores, processes and delivers information relevant to an organization in such way that information is accessible and useful to those who wish to use it. e.g. BI system, e-commerce
Investments in IS, IT managers and IT specialist.
Investments in varoius forms of organizational change that complements investments in IS. E.g. investment in process change or restructuring of the organization.
IS the impact of investments in particular IS assets on the multidimensional performance and capabilities of a company, complemented by the ”ultimate meaning of performance in the economic environment”.
Benefits gathered using IT systems to work in a different way than we do today.
Factors related to the individual company, the industry or the society that somehow impacts the possibilites for creating value from IS and complementary investments.
A company is said to have competitive advantage when the value that is created in an economic exchange in which the company takes part is greater than the value that could be created if the company did not participate in the exchange.
A condition where a company’s competitive advantage resists erosion by competitive behavior. This requires that a company possesses some barriers that make imitation of the strategy difficult. Competitors face significant challenges in acquiring, developing, and using the resources underlying the value creating strategy.
The combination of IS and non-IS investments.
• Making the “system” or “cluster” of mutually reinforcing organizational changes based on IS and non-IS resources is an example of co-specialization.
• Lack of proper co-specialization can explain why many large scale IT projects fail, while successful information technology adopters earn significant rents
• There is a great deal of individual variation in firm’s success with IT: They might be good at buying or developing systems – but bad at co-specialization.
• Co-specialization is very difficult e.g. because it requires the collaboration of people with different backgrounds from different departments.
Structure, task, people and technology
Hierarchical organizational structures can reduce communication costs because they minimize the number of communications links required to connect multiple economic actors, as compared with more decentralized strcutures.
Producing the required inputs in-house.
Used to be the best option for securing competitive advantage. That is no longer the case.
• Benefits can be realized when interorganizational systems are combined with new methids of working with suppliers such as just-in-time delivery.
New business models based on external resources owned by other actors like Uber and Airbnb.
For barriers to erosion fully capture the determinants of sustainability in the context of IT-dependent strategic initiatives: • IT resources barrier • Complementary resources barrier • IT project barrier • Preemption barrier
Underpinned by their respective response-lag drivers, contribute independently, or in combination with one another, to enable a firm to sustain competitive advantage.
Two processes contribute to reinforce barriers to erosion:
• Organizational learning (A person can learn - and so can organizations –> Organizationel learning)
• Asset Stock Accumulation
These are subject to time compression diseconomies and therefore cannot be accelerated by the company.
The capacity or processes within an organization to maintain or improve performance based on experience
• A company can develop superior capabilities through learning mechanisms, including repetition, experimentation, and the analysis of mistakes.
• Depends on “path dependency”: It depends on our history and previous experience – and cannot take place without appropriate preconditions.
The process by which a company builds up a ressource over time.
• E.g. Google (specialized IT infrastructure) or Facebook (Specialized information repository)
• Only the company that has aquired or developed the precursory resources can begin the accumulation process.
IT assets: o IT Infrastructure o Information repository • IT capabilities o Technical skills o IT Management skills o Relationship asset
Co-specialization between IT and non-IT investments that create a competitive advantage
Internal (Scale of operations / market share) + external resources (Brand recognition, image, trust)