How agreement of perceptual ratings is assessed?
Four methods of perceptual scaling
Coefficient of variation
Measure of variability- tells us how large the SD is relative to the mean
Lower variability the better
Evaluation of how well sample means represent population means
Lower SEM better estimate of population: SEM is inversely proportional to the sample size
Strategies to improve sampling
Increase sample smaller the sample larger the sample error
Although a larger sample more time and effort needed to collect trade effort for accuracy