Business Concept
Description of idea Description of products and services Intended market Potential competitive advantages High-level revenue versus cost
Business Life Cycle
Intro
Growth
Maturity
Decline
Market feasibility
Opportunity sufficient to achieve goals or objectives
TAM
Total available market
SAM
serviceable available market
SOM
Share of market
Technical feasibility
Logistics
Financial Feasibility
Ensure projected revenue surpasses costs
Business Plan Structure
1-executive summary 2-customer and market analysis 3-product and service description 4-business model and competitive advantage 5-competitor analysis 6-implementation plan 7-risk 8-financial highlights and assumptions 9-overview of team 10-detailed financial projections as needed 11-under resume as needed in appendix
Business Plan purpose
Vision Statement
Describes what and where an organization wants to be / optimal future state
Mission Statement
Fundamental purpose, including:
What is Strategy in regards to a business plan?
The plan to achieve the vision and mission statement
Effective strategies …
PESTI
Political, economic, social and cultural, technological, international
SWOT analysis
Strengths, weaknesses, opportunities, threats
Porters Five Forces Model
Some boys can't tie shoelaces 1- substitutes 2 - bargaining power of customers 3 - competitive rivalry 4 - threat of new entrants 5 - bargaining power of suppliers
Porter’s chain model - primary activities
Porter’s chain model - support activities
Strategy Statement
1- identify competitive advantage
2 - consider long-term goals and overall vision
3 - boundaries, barriers of service and service model
4- Tie strategy to long-term goals
5 - dynamic dimensions within industry and company (market landscape)
Types of Strategy
Change Management Steps
Create a climate for change - increase urgency, build the guiding team, get the right vision
Engage and enable the whole organization - communicate for buy-in, empower action, create short-term wins
Implement and sustain change - don’t let up, make it stick
Market cycle quadrants
Phase one - recover (declining vacancy, no new construction)
Phase 2 - expansion (declining vacancy, new construction)
Phase 3 - hypersupply (increasing vacancy and new construction)
Phase 4 - recession (increasing vacancy, more completions)
Organization Types