Exam Structure

Question 1

20 marker

Answer 1

1. Define key term
2. 2 PEACH paragraphs
3. Conclusions

Question 2

ContextMOPS

Answer 2

Market
Objectives
Product
Service

Question 3

H in PEACH needs to include..

Answer 3

PEA

Question 4

Chains of analysis

Answer 4

Consequences both positive and negative

Question 5

Conclusions

Answer 5

1. Provide answer to question (recommend…)
2. Justify (why/reasons + envelop with chains of analysis/application)
3. Key flaw - it depends on (crucial sentence)
4. Overall (why better in short/long term) + include mops