Independent measures
participants are allocated to one condition
+no risk of order effects (will not learn how to do something, look out for something specific, change behaviour ect)
-high risk of individual differences
Repeated measures
Participants take part in all conditions
+no risk of individual differences
-high risk of order effects
matched pairs
the researcher allocates participants to each group carefully to ensure groups match in terms of characteristics
+no risk of order effects
-time consuming, difficult to successfully put into place