Interference
when information conflicts with each other
* Takes place when there is too much information
* Forgetting occurs because we can’t gain access to the info even if its available
* Interference is less likely to occur when there is a gap between the instances of learning
* Interference is worse when memories are similar
* There are 2 types: proactive and retroactive
Proactive inteference
when older memories interferes with newer ones
* older info pushes out + stops ability to recall new info
Retroactive info
when newer memories interferes with older ones
* new memories stop ability to recall + push out older ones
Evaluation
+ Tulving
+ McGeoch and McDonald
+High in reliability - but lab experiments
+ Baddeley + Hitch
Tulving et al
McGeoth + McDonald
1931- looked into the effects of similarity
* Ppts were asked to learn a list of words to 100% accuracy
* They were then given another list of words to learn
* It was found that if the list had similar material as the originals, ppts performed worse
* However, when they were given very different material in the new list such as numbers, the mean number of items recalled increased
* Its a strength because it implies that similar information leads to forgetting/ interference as the theory suggested
High in reliability
Baddeley + Hitch
Lab experiments