Exploratory Research

Question 1

Application of Exploratory Research

Answer 1

ambiguous problems:

• generate hypotheses
• develop measure instruments
• understand structure of a problem

Question 2

Methods of Exploratory Research

Answer 2

• literature search
• focus groups
• personal interviews
• observational studies
• ethnographic studies

Question 3

Types of data

Answer 3

• primary data (collected for research question)
• secondary data (collected for other purposes than the research question)
• > internal, external
• quantitative (if you know all possible values)
• qualitative (if you don’t know all possible values)

Question 4

Qualitative data evaluation

Answer 4

• free interpretation
• sequential analysis
• coding (open, axial, selective)