What is External Expansion?
expanding by working with other businesses.
What is a Merger?
When 2 firms join together to form a new firm
What is a Takeover?
when an existing firm expands by buying more than half the shares in another firm
Does External or internal expansion grow quicker?
External
What is the advantage of joining with a supplier?
allows a firm to control the supply, cost and quality of its raw materials
What is the advantage of joining with one of its competitors?
more economies of scale and a bigger market share.