how may external factors are there?
six
name the first letter of them all in order?
P E S T E C
what does the P stand for?
political
what does the E stand for?
economic
what does the S stand for?
social
what doe the T stand for?
technology
what doe the E stand for?
environment
what does the C stand for?
competitive
what is a political factor?
a decision made and actions taken by the government, either at a local or national level
what is a economic factor?
a factor which can arise from the state of the economy
what is a social factor?
ways is which society changes and the need for businesses to adapt in the same way