Consumer behaviour
flashcards
Decks in class (17)
# Cards
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W1L120
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W1 argho & Dahl mannequins impact7
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crocket, david: political ideology in CB13
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W1 Han, Nunes: role of brand prominance10
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W2 introduction21
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W2 mcferran: social influence on body type7
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w2 WOM chae9
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w2 argo dahl: social influence in retail context9
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Q&A 220
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W3 intro to psychological core17
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W3 the effect of involvement, the role of involvement in attention and comprehension processes (celsi, Olson)20
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W3 preattentive mere exposure effect (janeswki) PAPER LEZEN19
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W3 the mere association effect and brand evaluations (dimofte, yalch 2010)19
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Q&A psychologial core19
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W4 Introduction, Consumers' emotional system, and Appraisal theory of emotion18
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extra0
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w510
