- (2 points) Everything that is visually designed is involved in a relationship between form and content. Explain what is meant by using these terms, form and content. Please include an example that helps explain your definition.
form is what the design looks like and content is what the design is trying to express or communicate. a black sharp and pointy font is used to express a freightening feeling for an invitation for a halloween party
- What is the difference between visual design and mechanical design?
visual is form and content
mechanical is form and function
- (3 points) What emotional qualities do we usually associate with horizontal, vertical and diagonal lines or shapes?
horizontals are slow
verticals are strong
diagonals are fast
What does the “figure-ground relationship” mean?
relationship between the background and the “things” in the design
5.(12 points) What are 6 types of shape? Explain what each is.
natural: exact real shape
idealized: more attractive clean shape
distorted: exaggerated shape
abstracted: simplified shape
curvilinear: curvy shapes
rectilinear: straight edges only
6.(8 points) What are 4 ways to create a harmonious and unified design? Also, explain what each is.
proximity: parts close together
repetition: parts are repeated
continuation: parts form a line or trail
grid: parts are placed in columns and rows
7.What are analogous colors?
colors next to each other on the color wheel
8.Why are analogous colors usually used?
to create unity and harmony between parts
9.What are complimentary colors?
colors opposite each other on the color wheel
- How are complimentary colors usually used?
to create excitement and energy
11.(2 points) What are neutral colors?
browns and greys or muddy dull versions of colors in the color wheel
12.(3 points)
What is the difference between value, saturation and hue?
value: lightness and darkeness of a color
saturation: brightness and dullness of a color
hue: exact location of color on color wheel
13.(2 points)
What is the emotional difference between a symmetrically balanced composition and an asymmetrically balanced composition?
symmetrical feels strong, secure and ordered
asymmetrical feels natural loose and free
- Explain how to balance an asymmetrical design by using value
Big side fades in to background while small side stands out from background (big side low contrast, small side high contrast)
- Explain how to balance an asymmetrical design by using shape.
Big side is simple
Small side is complicated
- What does the term “composition” mean within a design?
layout of parts within the frame.
- Why does a design’s composition matter?
It creates a feeling of unity and harmony between its parts
It also helps determine the emotional feeling of the subject
18.What is a motif?
a distinctive feature or dominant idea in a design
- what are 7 ways to create an illusion of space within a 2D design?
cropping
overlapping
variety of scale
vertical location
atmospheric perspective
isometric perspective
linear perspective
- What does presentaion mean in 2D design and graphic design?
The quality of craft and care put into the design inorder to show a professional manner.
