Sales Structure
Need it to execute sales strategies
Horizontal Sales Structure
self-managed
Silos - not good for communication or organization
How to assign roles
transactional vs consultative
Transactional Role
hunters - try to hunt # of sales
Consultative Role
Farmer - Try to grow accounts
Adv to specialized teams
Dis to specialized teams
Adv to hybrid role
Disadv to hybrid roles
Independent Sales Agents
Territories Objectives
Sales velocity reflects
How quickly salespeople earn money for the company
Win Rate
New contract / Initial meetings * 100
Negotiation success rate
New Contracts / Negotiations *100
How to calculate who serves best hybrid role?
take each ratio add the percentages then divide by the total and compare each others
Talley method
No. days worked - No. days other workloads = # days available for visits
Total territory demand / # days available for visits = # representatives required
Leading metrics
how to get to outcome
Lagging metrics
outcome
What influences performance?
goals and motivation
How do companies forecast?
Behavior-Based Control System
Adv to behavior based control
leads to consistent sales practices and improved long-term customer relationships
Challenges to behavior based control
May be perceived as micromanagement and can stifle creativity and autonomy
Outcome-Based Control Systems