1
Q
Magazine
A
serial or periodical of publication (published regularly, scheduled)
2
Q
First magazines were…
A
literary or political, strong visual orientation. Perfect blend of art and words. Expensive, targeted to the affluent.
3
Q
After WWII magazines…
A
take off, design renaissance
4
Q
1960s magazines…
A
fade in popularity due to TV (advertising revenue)
5
Q
Magazine niche
A
centered around a interest or demographic to reach advertisers
6
Q
Passalong readership
A
more than one person reads a single issue (Dr.s office)
7
Q
Top 25 print magazines reach more adults and teens than …
A
the top 25 primetime TV shows
8
Q
How many magazines in the US
A
20,000
9
Q
Magazine Types
A
Consumer and Trade
10
Q
Consumer
A
National, general interest
11
Q
Trade
A
Industry focused, corporate
12
Q
Magazine Design
A
Tell stories visually, visual form and verbal content are connected
13
Q
Magazine Planning 8 steps
A
- Mission (what are you hoping to accomplish)
- personality
- audience
- formula (what info, articles, reviews, features and profiles, how will they be presented?)
- advertising
- frequency
- design/type
- editorial style
14
Q
Magazine Cover
A
Most important (includes nameplate/logo, large photo or graphic, headlines and teasers about what’s inside the pub)
15
Q
Cover design includes (5 things)
A
- Nameplate
- Color
- Type
- Art
- Cover Lines (blurbs)
16
Q
4 F’s of magazine design
A
- Function
- Formula
- Format
- Frames
17
Q
Function
A
mission, audience, subject, visual impact
18
Q
Formula
A
Stable consistent combination of various elements in each issue (articles, departments, reviews, interviews, cartoons)
19
Q
Format
A
Size and shape, type of press, mailing considerations, binding options
20
Q
binding (2)
A
- saddle stitch (pages folded in half)
2. perfect bound (flat spine)
21
Q
Frames
A
Margins, gutters, whitespace
22
Q
Cover lines
A
also called blurbs, short
23
Q
Table of Contents
A
2nd most important page
24
Q
mini papers, predecessors to the newsletter were called
A
diurnals, curantos, and mercuries
25
Who started the first newsletter in 1923?
William Kiplinger
26
Newsletters are effective PR tools why?
Because they target a specific audience, people read them.
27
What came first newsletter or newspaper?
Newsletter
28
Masthead
author, contributors and address listed
29
Kicker
Short phrase right before the headline
30
Deck
Below the headline, transitions you from the header to the story
31
Jump lines/continuation heads
Navigates some one from the front page to the inside of the publication (ex: continued on page 45) usually bolded or italicized so it stands out
32
Grids
combination of non printing margins, columns and guides used as the underlying framework of a page
33
The future for newspapers
To survive they will evolve and adapt (online editions)
34
Broadsheet
Larger traditional newspaper format, vertical pages folded in half, more journalistic
35
Tabloid
Smaller pages usually half the size of a broadsheet, historically more photos and art
36
Mario Garcia
Newspaper layout expert
37
Berliner Format
Midsize in between broadsheet and tabloid
38
Functions of a Newspaper
informing, interpreting, persuading, entertaining
39
1930 change in newspaper
functional design philosophy emerged
40
Photojournalism
the blending of a journalists and a photographer, telling a story through the images, seek the truth and stay objective
41
Henri Cartier-Bresson
The father of photojournalism, the decisive moment
42
photojournalism ethics
accurate representations, was it staged, was it just meant to shock, too gory, was it manipulated?
43
Categorical imperative
what is acceptable for one person it should be acceptable for everyone
44
utilitarianism
the greatest good for the greatest number
45
hedonism
act to maximize pleasures now and not worry about the future. (whatever sells the most papers and makes the most money)
46
Golden Mean
finding a middle a middle ground, a compromise between two things
47
Golden rule
Do what you would like to be done to yourself
48
Three levels of digital manipulation
Technical, accidental, essential
49
Technical change
making slight adjustment, not related to content (making photo more readable)
50
accidental change
a content change that has no effect on the meaning (took out the power lines behind ladies heads)
51
essential change
changes the meaning of the photo (fictionalization)
52
only change allowed in photojournalism
technical
53
photo-fiction
applies to any photo that has been manipulated
54
Vail of ignorance
stepping someone else's shoes
55
newsletter
usually 2-8 pages, provides news to the reader in a letter format
56
what can newsletters do
inform, encourage involvement and action as well as enhance branding
57
visual hybrid between newspapers and magazines
newsletter
58
subhead
appear within the body of an articles to divide the article into smaller sections
59
continuation lines
when articles span two or more pages, these help the reader find the rest of the article
60
grid
underlying framework of a page
61
3 qualities for newspaper design success
1. contain info people want and need
2. Attract the audience
3. Be interesting
62
cutline
explanation of a photo and photo cred
63
Byline
name of the person who wrote the article
64
index
a list of of sections, features and their page numbers
65
Folio
the line with the newspaper's name, date of publication and page number
66
Jumpline
direction to continue the story on another page
67
photos should always have
a frame and a cutline
68
slammer
two part head with bold face word or phrase at beginning
69
Raw Wrap
head that wraps alongside the copy
70
Hammer
Big bold phrase to catch eye with, lengthier deck below
71
Tripod
Bold word or phrase with two line of deck along side
72
side saddle
head placed beside the story
73
Banner headline
most common headline
74
Flag
The newspaper's name also called nameplate
75
Teasers
These promote the best stories inside the paper. Also called skyboxes or promos
76
infographic
a diagram, map, list or chart that displays data pictorially
77
display head
a jazzed up headline that adds drama or flair to special stories
78
standing head
a label used for packaging special items (teasers, weather, briefs, columns)
79
Refer
a brief reference to a related story elsewhere in the paper
80
initial cap
a large capitol letter set in the opening paragraph also called drop cap
81
cutoff rule
a line used to separate elements on a page
82
tombstoning
when one headline leads directly into another one (want to avoid this)
83
CVI
center visual impact
84
important characteristics of news photos (3)
1. Timeliness (context in record of events)
2. Objectivity (fair representation)
3. Narrative (inform, give insight on the story)
85
pull quote
body text of the article used as a subhead or graphic feature. Used to grab attention
86
side bar
typically boxed alongside n article containing additional information
87
optimum
best outcome
88
leading
the distance between baselines of text
89
tracking
the distance between letters in a whole word or paragraph
90
rules
isolate and organize stories. No more than 1 point and shouldn't call attention to itself
91
boxes
keep contents of a story together, can be good for sidebars or nugget boxes
92
break of the book
planning strategy that determines where all the elements of a magazine will go (ads, articles, photos, etc.)
93
kerning
the distance between two letters (not an entire word or paragraph)
Pub Layout
flashcards
Decks in class (2)
# Cards
