What is the Case for Support?
- Investors document
- Answers questions
- Shows: Credibility, Integrity, Impact
- Features
- Inform all FR communications
- Style
- Content
What questions does Case for Support answer?
- What is immediate need
- Why organization is the solution
What are the features in Case for Support?
Benefits:
- Who you serve
- Wider community
What should the style be for Case for Support?
- Persuasive
- Balance of logic and emotion
What should be in the content for Case for Support?
- History
- Benefits/cost
- Stories/ Testimonials
- Facts - presented for easy understanding
- Call to Action
When planning a Case for Support what questions should you ask yourself?
- What do we want them to know?
- What do we want them to do?
- What do we want them to feel?
What questions are used to guide planning process?
- What behaviours do we want to focus on?
- What value proposition do we have to offer?
- When will we communicate?
- How will we communicate?
- How will we implement the campaign?
- How will we measure?
What are stewardship objectives?
- Giving regularly
- Giving to priorities
- Giving in usual ways
- Giving to capacity
- Involvement: participate, ambassedors
What is stewardship?
- Relationship building
- More than a “Thank You”
- Shows how money is used
- Impact
What are the stages of change?
- Pre-contemplation
- Early Contemplation
- Late Contemplation
- Preparation and Action
- Maintenance
Stages of Change: Pre-contemplation
Audience Behaviour:
- Not thinking
- Unaware
What you can do? Create awareness
Stages of Change: Early Contemplation
Audience Behaviour:
- Weighing costs/benefits
- If see no benefits, stop.
What you can do? Communicate benefits
Stages of Change: Late Contemplation
Audience Behaviour:
- Actively considering
- Worrying about costs
- Considering what others are doing
- Worrying about what other people think
What you can do? Reduce impact of costs, involve influencers
Stages of Change: Preparation and Action
Audience Behaviour:
Ready to act, but have not
What you can do? Provide opportunity, Bolster self-assurance
Stages of Change: Maintence
Audience Behaviour:
-Possibility of repetition
What you can do? Make easy, reward loyalty
What is the role of PR in:
- Individual giving
- Corporate Sponsorship
- Events
- Corporate giving
He doesn’t have any answers posted. But it will be on the exam. Its pretty easy stuff. Some ideas:
-Event management, Event organization, Sponsor communication, Creating needed documents (Case for support), providing information, Communicating organization message, etc.
What is BCOS?
Benefits, Cost, Others, Self
What should be in communications plan (according to Denny)?
- Target Groups
- Internal
- External - Identify segments in each target group
- Strategy for each segment
- Tactics for each segment
- Make sure its SMART
What are the 4 personality types (for coaching)?
Rainmakers - Extrovert/ Analytical
Mission Control - Introvert/ Analytical
Go-getters: Extrovert/ Intuitive
Kindred Spirit: Introvert/ Intuitive
Examples of how PR is used in fundraising:
Pitch media, feature stories, press release, invitations, RSVP emails, spreadsheet tally, event flow plan, event audit and create fundraising communication plan
What is a gift agreement?
An agreement stating how a “gift” will be used
What is in a gift agreement?
o Gift amount
o Use of gift
o Payment plan
o Recognition
What is the purpose of a Stewardship Report?
o Thank
o Inform
• How was contribution used
• Impact
