Final Exam

Question 1

11 The standard deviation of a sample is estimated to be 100 and the standard error has been calculated to be 5. What size of sample will the researcher need to ensure a 95.5% confidence interval (Z=2.00)?

Answer 1

a) 400, NOT 800

Question 2

12 Nonprobability sampling techniques tend to be the methods of choice for descriptive research while probability sampling tends to be used for exploratory research.

Answer 2

a. FALSE

Question 3

13 Sample bias is introduced into the sample when the samples varies in some systematic way from the larger population.

Answer 3

a. TRUE

Question 4

14 Nonprobability sampling techniques involve the selection of sample elements by chance.

Answer 4

a. FALSE

Question 5

15 In a stratified sample the population is divided into mutually exclusive subgroups and the random sample of subgroups are selected for the sample.

Answer 5

a. FALSE

Question 6

16 The quota sample is very much like the_____, except the quota sample does not use random sampling procedures to select the participants.

Answer 6

a. STRATIFIED SAMPLE

Question 7

17 A census means that only a selected portion of the entire population is surveyed.

Answer 7

a. FALSE

Question 8

18 Nonprobability sampling techniques do not involve the selection of sample elements by chance.

Answer 8

a. TRUE

Question 9

19 Quota sampling is a probability sampling technique, while stratified sampling is a nonprobability technique.

Answer 9

a. FALSE

Question 10

20 Non-statistical methods of determining sample size includes all of the following except:

Answer 10

a. Using a random sample

Question 11

1. Questions to help the interviewer in probing a response include all except:

Answer 11

a. What do you mean by___?

Question 12

2. Computer-assisted telephone interviewing systems do not allow for a great deal of supervision and high quality control.

Answer 12

a. FALSE

Question 13

3. The interviewer must not “lead” the respondent.

Answer 13

a. TRUE

Question 14

4. Questions to help the interviewer clarify a response include all except:

Answer 14

a. What else can you remember/recall?

Question 15

5. The first step in developing a relationship with the respondent is

Answer 15

a. Obtaining the cooperation of the potential respondent

Question 16

6. The interviewer should not “lead” the respondent unless he expects a specific answer.

Answer 16

a. FALSE

Question 17

7. Nonsampling errors commonly arise from errors in design, logic, interpretation, field service, or presentation.

Answer 17

a. TRUE

Question 18

8. Probing involves the interviewer clarifying the respondent’s answers.

Answer 18

a. TRUE

Question 19

9. The interviewer should make sure that the respondent qualifies for the survey before the survey process.

Answer 19

a. TRUE

Question 20

10. “May I ask you some questions?” is not a good approach to an interview.

Answer 20

a. TRUE

Question 21

1. Which of the following is (are) a useful measure(s) of central tendency and dispersion when the data are ratio?

Answer 21

a. Mode, median, mean, standard deviation, geometric and harmonic mean

Question 22

2. The smaller the standard deviation the:

Answer 22

a. Closer are the actual responses to the mean

Question 23

3. The measures of interval data include the mode, mean, and median.

Answer 23

a. TRUE

Question 24

4. The standard deviation represents the degree of spread of responses among the response categories.

Answer 24

a. TRUE

Question 25

5. For ratio data, the measure(s) of central tendency and dispersion that can be computed is (are):

Answer 25

a. Mode, median, mean, standard deviation, geometric and harmonic mean

Question 26

6. In reporting two-way cross tabulation, evidence of a positive relationship between variables:

Answer 26

a. Does NOT provide evidence that the variables are causally related

Question 27

7. In terms of frequency distributions and percentages,

Answer 27

a. Percent’s cannot be averaged unless the percentage is weighted by the size of the sample responding to the question

Question 28

8. The measures of interval data include only the mode and the median.

Answer 28

a. FALSE

Question 29

9. Important aspects of the use of percentages include:

Answer 29

a. A and B

Question 30

10. The median is:

Answer 30

a. The response that separates the top half of response frequencies from the bottom half

Question 31

Qualitative analysis is guided by universal rules.

Answer 31

FALSE, It is NOT

Question 32

In thematic analysis, themes should not be directly evolved from the research questions predetermined before the data collection began.

Answer 32

FALSE

Question 33

Step 5 in analyzing qualitative data is

Answer 33

Conclusion drawing and verification

Question 34

Qualitative research examines consumer buying behavior to answer questions regarding why consumers buy goods and services.

Answer 34

TRUE

Question 35

The researcher has to make sense of the information that has been gathered in a qualitative research study

Answer 35

TRUE

Question 36

Qualitative analysis is a fluid process that is highly dependent on the evaluator and the context of the study.

Answer 36

TRUE

Question 37

Researchers examining qualitative data should NOT be concerned with interesting anecdotes that surface from the data.

Answer 37

FALSE

Question 38

If the manager only needs to know what occurred, or how often, then qualitative research would meet the researcher's needs.

Answer 38

FALSE

Question 39

It is the job of the evaluator to examine the ____ data and decide what is important.

Answer 39

RAW

Question 40

Netnographic data analysis begins with opening coding, then axial coding, and ends with selective coding.

Answer 40

FALSE

Question 41

In using the Pearson product moment correlation between 0.41 and 0.60 would indicate a ______ correlation.

Answer 41

weak to moderate

Question 42

In using the Pearson product moment correlation, a correlation greater than 0.80 would indicate a ______correlation.

Answer 42

very strong

Question 43

The null and alternative hypothesis are competing hypotheses, therefore, only one can be true.

Answer 43

TRUE

Question 44

Statistically significant difference are significant enough to influence management decisions.

Answer 44

FALSE

Question 45

_____ is used to measure the degree to which two variables are correlated or associated with each other when both are ordinary related.

Answer 45

Spearman Rank-Order Correlation.

Question 46

For variables that are ordinal, association is measured using the Spearman rank-order correlation.

Answer 46

TRUE

Question 47

Multiple regression allows for the prediction of the level or magnitude of a phenomenon such as market size or market share.

Answer 47

TRUE

Question 48

Multidimensional scaling techniques result in perceptional maps that describe the positioning of companies or brands that are compared relative to the position they occupy in the minds of customers according to key attributes.

Answer 48

True

Question 49

The Pearson product moment correlation is used to measure the correlation of:

Answer 49

Internal or Ration Data

Question 50

Multivariate Analysis simultaneously analyzes multiple measurements of attitudes, attributes, or behavior.

Answer 50

TRUE

Question 51

The findings section of the report is normally the largest section of the report and should be organized in a logical way.

Answer 51

True

Question 52

A Bar chart:

Answer 52

Easily constructed and can be readily interpreted even by those not familiar with charts.

Question 53

The research methodology section of the report should include a specific discussion of the analysis process.

Answer 53

FALSE, GENERAL discussion

Question 54

An analytical table is designed to be a repository of statistical data.

Answer 54

False

Question 55

Binding the final report is recommended due to it is a relatively inexpensive way to add both value and protection to the report.

Answer 55

TRUE

Question 56

The introduction section of the report should refer the reader to the basic purpose of the research and the specific objectives that were agreed upon in the research proposal.

Answer 56

TRUE

Question 57

Two to three pages is the maximum length for a good:

Answer 57

Executive Summary

Question 58

You need not to be obsessive about getting every detail correct in order for people to believe the report was written by a true professional.

Answer 58

FALSE

Question 59

An analytical table is designed to aid in a formal analysis of interrelationships between variables.

Answer 59

TRUE

Question 60

The research report follows a standardized format.

Answer 60

FALSE.