What is the primary function of a visual?
clarify complex difficult information & to help supplement and compliment information
What is a visual?
illustrations for example charts, maps, graphs, diagrams, tables or photos
How do you select visuals to be used?
based on context and content; what is the purpose of your presentaiton and what are the readers needs
Writers are ethically bound to do what?
To present data and visuals accurately, to help readers interpret the data
What is the first step in constructing a graphic?
determine size; needs to be biased on need; simple graphic should be small, complex graphics must be large enough to see clearly
What needs to be considered when choosing graphic?
layout type and size; type style and font for consistency
What is a rule?
line to separate one section to another
What are borders used for?
all small pictures and some big pictures
What is the purpose of color and cross-hatching?
- Helps the reader see comparisons and distinctions
- improve comprehension, retention, and the ease & speed of extracting information
- Makes a graphic more visually appealing
What are some things to remember when using clip art?
- use it to add interest
- avoid overusing clip art
- select clip art with a purpose in mind (don’t take up space)
- keep its nature & size appropriate
- select clip art that is appropriate for the audience
- Get permission to use copyrighted art
What should you consider with your background?
- choose contrasting color to avoid distracting from the main message & easier to read
- use the background to draw the reader into the graphic
- be aware of the emotional associations of color
- be aware of cultural associations of color
What should you consider when numbering graphics?
- number graphics consecutively by type
- group graphics into two categories (tables & Figures) when a document has several of each type
What should graphics have with them?
Title (place title on to or bottom but be constant)
What should be considered when giving a title to a graphic?
Using the 5 W & 1 H
What do you do when you format a table?
Title at top and
When are foot notes are used?
to explain or elaborate
