What are the reasons to do business beyond profit?
Profit cannot be the goal, vision, or the purpose of an organization.
Profit is too temporary to guide a business by.
source of long-term success
Satisfied Customers
Because satisfied customers are the only source of long-term success, measures need to be related to purpose as defined from a customer point of view.
Many corporate and business strategies now include…
Sustainability
Many corporate and business strategies now include sustainability. In addition to the traditional environmental ‘green’ sustainability concerns, business ethics practices have expanded to include social sustainability.
focuses on issues related to human capital in the business supply chain, such as worker’s rights, working conditions, child labor, and human trafficking.
Social Sustainability
Social Sustainability
Incorporation of these considerations is increasing, as consumers and procurement officials demand documentation of a business’ compliance with national and international initiatives, guidelines, and standards.
The starting point of great companies
Purpose
What are the four main types of purposes according to Nikos Mourkogiannis?
Mentions the four main types of purposes according to Nikos Mourkogiannis?
The starting point of great companies is Purpose.
has rooted in intuition that life is a kind of adventure.
Discovery
The starting point of great companies is Purpose.
implies standards and purports the belief that excellent performance in our role in life represents the supreme good.
Excellence
a purpose built in serving its customers in a way that is beyond standard obligation.
Altruism
demonstrates achievement, often with a charismatic and visionary leader.
Heroism
Discovery, Excellence, Altruism, Heroism
the four main types of purposes according to Nikos Mourkogiannis
Stand for something beyond simply increasing profits.
A true vision for a business rests on what?
foundations of both purpose and values.
A true vision for a business rests on foundations of both purpose and values
The people within the business have to be passionate about what they do and why they do it.