WHAT IS A BUSINESS?
A Business is an organization that produces or sells goods or services to satisfy the needs, wants and demands of consumers
Expenses
: expenditures involved in running a business
Profit
the income left after all costs and expenses are paid.
Revenue - Expenses = Profit
Costs
the amount of money required for each stage of production eg. (Energy, Rent, Inventory etc)
Non profit
Non-profit: raises funds for a specific goal Ex: GreenPeace, World Vision
Not-for-profit (NOT CHARITIES) :
A not-for-profit organization uses any surplus funds to improve the services offered to its members
They do not distribute profits to members
Consists of an independent association of persons who join together to meet economic, social, and cultural needs and goals.
Ex: Red Cross, Unicef, World Wildlife Fund
Small Businesses
Most businesses are small to medium sized:
Fewer than 500 employees
Over 1 million SMBs in Canada
Provides jobs for 60% of Canadian workforce
Goods:
A tangible item that you buy which can be seen or touched
Service:
Assistance provided or a skill that is bought, not a physical product
Producer
make goods or provide services that consumers need or want
Consumers
purchase goods or services from producers
Marketplace
where producers and consumers come together to buy or sell
A market exists wherever consumers (buyers) and producers (sellers) come together to do business.
WHAT IS A WANT?
Wants: Things that are not necessary for survival, but add comfort and pleasure to our lives
What is the DECISION MAKING MODEL
Step 1: define the decision to be made
Step 2: identify the alternatives
Step 3: Evaluate the alternatives
Step 4: make a decision and take action
Step 5: evaluate the decision
COMPETITION
Occurs when 2 or more businesses try to sell the same type of product or service to the same customer
Has a significant affect on demand and price of Goods and Services
What are the Three Major Groups of Markets
Consumer Market
Business-to-Business or Industrial Market
Stock Market
What is the consumer market?
B2C Business to consumer, people who want goods and services for personal consumption
What is an industrial market?
Business to Business, All the individuals and organizations that produce, sell, rent, or supply goods and services to other businesses.
For example, cash registers sold to the grocery store, delivery vans sold to the flower shop, gas to the gas stations, & more
What Impacts Consumer Needs and Wants?
Personality and personal interests
Individual abilities
Individual priorities and values
Individual’s stage of life
Family responsibilities
Trends and fads (may be impacted by technology, media, businesses, the environment)
What is a Trend?
A general direction or change in society that lasts a long time (3 years or more)
Ex: Eco-friendly –reusable anything, Eating local/organic products, Chemical free products (BPA free)
What is a fad?
Changes that lead to temporary or short-term adjustment (6 months to a year)
What are the 4 types of market segmentation to understand your target market?
Geographic (location, climate, population density)
Demographic (Age, Gender, Ethnicity, Race, Religion)
Psychographic (Values, Goals, Hobbies, Needs, Personality)
Behavioral (Purchasing Habits, Brand Interactions, Spending)
Habits, Customer Loyalty)
What are Obsolete Products or services?
When consumers stop buying them, the producers stop making them because there is no longer a want or need for that product
Examples: Tape players, VCRs,
Why do consumers have more purchasing power now?
Consumers now have more purchase power because of competition
Businesses compete for customers by continually improving their service