is the master plan, a starting point to determine several key factors, such as:
Strategy
is the creative solution to the design problem
Concept
- the integration of the concept and visual elements
Design
-preparing the electronic file, collecting all needed photographs and/or illustrations and having them scanned, and then proofreading(with or without the client) and working with the printer
Production
-the fulfillment of the concept through physical processes that include selection and manipulation of materials and/or software
Execution