Focus Groups

Question 1

What kind of research is focus groups

Answer 1

Qualitative Research

Question 2

What kind of environment that encourages participants share perceptions

Answer 2

Permissive environment

Question 3

how many people are in each group

Answer 3

5-10 people

Question 4

Criteria for a focus group

Answer 4

1. Certain characteristics in common that relate to the topic of the focus group
2. Create permissive environment
3. more than one focus group; 5-10 people
4. Group must be small enough but large enough

Question 5

Focus groups are

Answer 5

Comfortable
Promote self disclosure
non - threatening
invited
make people comfortable

Question 6

Question types in focus group

Answer 6

First they are general and then they become more focussed
Questions at the end typically provide the most useful information

Question 7

Characteristics of focus group questions

Answer 7

Sensibly ( focus of question)
Simple straightforward questions, simple language
Logical sequence
Non leading
Not making assumptions
Not double barrelled