when was Formation released?
6th February 2016
what is the first thing that happens in the music video?
You get a sample of Messy Mya’s audio (YouTube star)
why did she choose to use Messy Mya?
a way of using media language to reference icons.
use of voice might signify the genre, black oppression and discrimination
SUED FOR SAMPLING AUDIO WITHOUT PERMISSION
what documentary does Beyonce use?
The B.E.A.T - a doc about bounce music in New Orleans
reflects political context and police brutality
binary opposite between black people and police in America
is there any use of profanity?
yes, there is an aggressive and powerful feel
communicate anger towards discrimination
why is Beyonce standing on a sinking police car?
- suggests dominance over the police
- she looks powerful
- some people took it as Beyonce is anti-police
what kind of clothing are they wearing?
- expensive clothing - wealthy and successful
- helps to subvert the typical representations of black people often seen in media as being poorer or less successful (GILROY)
who else does she take a sample from?
- Big Freedia (gay male musician and TV star)
- attracts bounce audiences
- use of celeb collabs
- LGBTQ+ communities are under-represented in media especially music videos ~ Beyonce inclusive artist
how are Beyonce and the dancers dancing?
in formation
unity and powerful when they’re together
still sexualised - revealing clothing and high heels
