Percent is the percent of people who
Started the survey who selected it
Frequency is the number of
People who have selected it
Cumulative percent is the percent of people who
Selected this category or any above it
Valid percent is the percent of people who gave an answer to this question who selected it and may be
Higher than the percent if some didn’t answer the question
Categories with only a few ‘cases’ in them, or that don’t mean much, we can
‘Recode’ these categories
‘Recode’ categories produces
‘Simpler’ categories for analysis