Pain
What is the customer’s pain level?
Fit
Do you feel like this is a good fit for your business?
Budget
What is the customer’s budget for this project?
Decision Maker
Is there anyone else we need to involve in this decision?
Timing
Will the customer be making this decision in the next 30/60/90 days?
Next Steps
Define clear next steps for you and the customer
What are the Six FTA Questions?
Pain Fit Budget Decision Maker Timing Next Steps