General

Question 1

How is the project relevant to companies, policy makers or society in general, or how does it contribute to consumer theory in general?

Answer 1

• Public policy - increase recycling behaviour

* Confirms existing theory and existing literature about recycling behaviour and PVO

Question 2

What is the problem/opportunity that you were researching?

Answer 2

• Recycling behaviour in the USA - focus on DRS (greater good)

Question 3

How would you investigate if people had a positive attitude towards the DRS – in the context of willingness to comply with government regulations?

Answer 3

• Draw on the expectancy value model (especially beliefs: does this comply with my underlying values in life)
• People are more critical about government interventions in the US → people value their freedom of choice

Question 4

How could longitudinal insights be used in this respect?

Answer 4

• Reporting attitudes over a longer period of time in order to see if attitudes change positively or negatively the more you use the DRS
• Short term behavior is easy to change, long term difficult. How do we make people keep using the DRS consistently over time?

Question 5

What are the influences on consumer behavior?

Answer 5

• Psychological: motivation to use DRS, attitudes, values (biospheric)
• Personal capabilities: Age, income
• Social factors: Family, social pressure (from neighbors)
• Contextual factors: DRS laws, convenience of location, nudges
• Motivation