Gentrification

Question 1

Why do people oppose rebranding/gentrification?

Answer 1

• commercial rent increases which causes bigger businesses to force out smaller businesses (loss of placement)
• rebranding causes gentrification which increases the rent, forcing people out and threatening their sense of place
• may reduce employment opportunities for migrant populations (usually work in low paid jobs)

Question 2

What is rebranding?

Answer 2

The way in which a place is redeveloped and marketed so that it gains a new identity so it can the attract new investors/visitors. Involves both reimaging and regeneration