Global Strategy

Question 1

Pros of going global (AAN)

Answer 1

Access to larger market,
Access to low cost input factors,
New competencies

Question 2

Cons of going global (LLL)

Answer 2

Liabilities of foreignness,
Loss of reputation,
Loss of IP

Question 3

CAGE

Answer 3

Cultural,
Administrative and political,
Geography,
Economic

Question 4

Types of foreign entry (IMGT)

Answer 4

International,
Multidomestic,
Global-standardisation,
Transnational