Explain how one TNC has contributed to the globalisation of the worlds economy
Explain the role of one major global institution and its contribution to global systems
- Provides loans to less developed countries and invest in areas. such as health, education, infrastructure e.g. Kenya
outline how changes in patterns of production have promoted globalisation
Outline what is meant by globalisation
process of worlds economies, political systems and cultures become more interconnected.
Outline and describe factors that promote globalisation5
FLOW
What is meant by global marketing
Treating the world as one single market
Using one marketing strategy to promote products to the whole world
Companies must adapt to local regions e.g. localisation
Outline how different flows are making the world more interconnected
Explain how changes in technology have contributed to globalisation
Development of internet - people can access info all over the world
Mobile phone people can contact people all over the world e.g. can have free mobile data in European countries
Can communicate with anyone wherever whenever
Investors can access company info easily