globalisation
this is the growing interdependence of countries through increasing global transactions of goods and services
what is an example of globalisation?
an example is the global spread of retail chains such as mcdonalds
what is glocalisation?
response to globalisation
centres on the promotion of goods and services in an attempt to regain local cultures and identity
what is an example of glocalisation?
totnes in devon - where there is support by local councils for independent coffee outlets