92
9
connected with the people
Ironically
was over
he appeared on Saturday Night Live
fun of him during the entire campaign
implying that he o
it he even appeared on the talk show Arsenio and play NDIVIDUALS
THE MORE LIKELY THE FOLLOWER WIL
relaxed
approachable
KNOW UNTIL THEY KNOW HOW MUCH YOU CARE
” BU
THE HEART COMES FIRST
THEY ALSO KNEW THAT IT WAS TRUE. YOU DEVELO
CREDIBILITY WITH PEOPLE WHEN YOU CONNECT WIT
THEM AND SHOW THAT YOU GENUINELY WANT TO HEL
EFFECTIVE LEADERS KNOW THAT YOU FIRST HAVE TO
TOUCH PEOPLE’S HEARTS BEFORE YOU ASK THEM FORA
HAND. THAT IS THE LAW OF CONNECTION. ALL GREAT
The greatest leaders are able to connect on both levels: wit
COMMUNICATORS RECOGNIZE THIS TRUTH AND ACT ON
individuals and with an audience. A perfect example was Ronal
IT ALMOST INSTINCTIVELY. YOU CAN’T MOVE PEOPLE TO
Reagan. His ability to develop rapport with an audience is reflecte
THE HEART COMES BEFORE THE HEAD.
ACTION UNLESS YOU FIRST MOVE THEM WITH EMOTION.
in the nickname he received as president: the Great Communicato
But he also had the ability to touch the hearts of the individual
close to him. Former Reagan speechwriter Peggy Noonan said tha
An outstanding orator and African-American leader of the
nineteenth century was Frederick Douglass. It’s said that he had
when the president used to return to the White House from lon
a remarkable ability to connect with people and move their hearts
trips and the staff heard his helicopter landing on the lawn, everyon
when he spoke. Historian Lerone Bennett said of Douglass, “He
would stop working
and staff member Donna Elliott would say
people could cry
curse
House of Representatives
most people remember Bono from his
jokes
and he couldn’t sing. But the man knew how to connect with
others. At his funeral
House Speaker Newt Gingrich said of Bono:
famous person “ He smiled
he said something
92
9
connected with the people
Ironically
was over
he appeared on Saturday Night Live
fun of him during the entire campaign
implying that he o
it he even appeared on the talk show Arsenio and play NDIVIDUALS
THE MORE LIKELY THE FOLLOWER WIL
relaxed
approachable
KNOW UNTIL THEY KNOW HOW MUCH YOU CARE
” BU
THE HEART COMES FIRST
THEY ALSO KNEW THAT IT WAS TRUE. YOU DEVELO
CREDIBILITY WITH PEOPLE WHEN YOU CONNECT WIT
THEM AND SHOW THAT YOU GENUINELY WANT TO HEL
EFFECTIVE LEADERS KNOW THAT YOU FIRST HAVE TO
TOUCH PEOPLE’S HEARTS BEFORE YOU ASK THEM FORA
HAND. THAT IS THE LAW OF CONNECTION. ALL GREAT
The greatest leaders are able to connect on both levels: wit
COMMUNICATORS RECOGNIZE THIS TRUTH AND ACT ON
individuals and with an audience. A perfect example was Ronal
IT ALMOST INSTINCTIVELY. YOU CAN’T MOVE PEOPLE TO
Reagan. His ability to develop rapport with an audience is reflecte
THE HEART COMES BEFORE THE HEAD.
ACTION UNLESS YOU FIRST MOVE THEM WITH EMOTION.
in the nickname he received as president: the Great Communicato
But he also had the ability to touch the hearts of the individual
close to him. Former Reagan speechwriter Peggy Noonan said tha
An outstanding orator and African-American leader of the
nineteenth century was Frederick Douglass. It’s said that he had
when the president used to return to the White House from lon
a remarkable ability to connect with people and move their hearts
trips and the staff heard his helicopter landing on the lawn, everyon
when he spoke. Historian Lerone Bennett said of Douglass, “He
would stop working
and staff member Donna Elliott would say
people could cry
curse
