Golden Triangle

Question 1

What is the golden triangle?

Answer 1

Symbiotic relationship between elite sport, the media and sponsorship.

Question 2

What are the four aims of the media?

Answer 2

Inform
Entertain
Educate
Advertise

Question 3

What are the benefits of the media? [7]

Answer 3

Role models created 
Increased participation 
Promotes minority sports 
More entertaining, media changes sport - good/bad
Increased profile 
Increased funding
Opportunity for fame and fortune

Question 4

What are the disadvantages of the media? [7]

Answer 4

Sport over-exposed
Influence by bad role models/behaviour
Irresponsible coverage
Media intrusion into athletes personal lives
High costs to watch - not available to all
Potential loss of enjoyment
Only benefits minority

Question 5

What is commercialisation?

Answer 5

Management of sport for profit

Question 6

What is sponsorship?

Answer 6

Funding of individuals/teams to increase brand awareness

Question 7

What factors have led to the commercialisation of sport? [5]

Answer 7

Growing public interest 
More media interest 
Professionalism 
Advertising 
Sponsorship