Google Analytics

Question 1

What are the 3 things involved in tracking events?

Answer 1

Category (type of event, like an email sign up)
Action (Subscribe)
Label (Scroll box)

Question 2

What is a Tag?

Answer 2

Package of info from website to Google Analytics or Facebook

Question 3

What are the 3 things included in a tag?

Answer 3

1. Category
2. Action
3. Label

Question 4

What is an example of a Category?

Answer 4

Form Submission

Question 5

What is an example of an action?

Answer 5

Submitting a form

Question 6

What is an example of a label?

Answer 6

Form ID

Question 7

What is a Trigger?

Answer 7

Something that listens on a website and triggers a tag when action has happened

Question 8

What is a container?

Answer 8

of websites that you have that contains tags, triggers, variables