Anecdotes
For Personal, relatable or understandable exemplification or illustration.
Engages the reader’s attention and also establishes what the rest of the passage will discuss
Boldface or Italics
For emphasis
Provide Context
Callbacks
For addressing unanswered questions, closing loops or tying up loose ends
Reaffirms the main, overall point that the author began the passage assering
Capitalisation of common nouns
For bestowing upon an entity some large- than-life (very imposing or impressive), objective or official status
Cancel Culture
Ellipses (…)
For dramatic tension and an anti climax
For emphasis of a final list item (he is a boss, a father, a teacher… and a killer)
For emphasis of a long list
Examples
For evidence, illustration and substantiation.
If only 1 example, it illustrates author’s point.
If more than one, the scope or span of examples might be what illustrates the authors point
Inverted commas
For indicating that the enclosed text should not be taken at face value literally as the author’s own opinion, typically for disagreement, irony or scepticism.
Parentheses
For including additional, incidental, or tangible information
(X-y-z)
Personal Pronouns
For collective, shared or universal accountability, association or relevance if the number changes form singular to plural
For personally addressing, calling or calling out the reader if the person changes from first to second person.
Rhetorical questions
For emphasising that a given point is a foregone conclusion.
Non Rhetorical questions
Author wants reader to reflect and ponder over its answer and its effect is thus to spark curiousity, interest or thought