Principles of Design
Repetition Balance Movement Unity Emphasis Proportion Contrast
Types of Logos
Symbol (Mcdonalds)
Alpha (Coca cola)
Alpha Symbol (VW)
Combination (Starbucks)
Types of fonts
Traditional (line thickness varies, triangular serif)
Modern (Dramatic line thickness, thin line serif)
Script (handwriting)
Decorative
Sans serif (consistent line thickness)
elements
Line Space Shape Texture Size Colour Value