Graphology

Question 1

what is graphology?

Answer 1

layout, space, shape, images, colour etc

Question 2

typography

Answer 2

styling and arranging type, including fonts

Question 3

orthography

Answer 3

conventions of punctuation, capitalisation and spelling

Question 4

symtagm

Answer 4

a single word element of design that when altered can change the overall meaning

Question 5

paradigm

Answer 5

group or related ideas that are interchangeable in a sentence of design and still have the same collective meaning

Question 6

icons

Answer 6

signs where the signifier resembles the signified

Question 7

symbol

Answer 7

signs where relation between signifier and signified is conventional and culturally specific

Question 8

indexes

Answer 8

signs where the signifier is caused by signified