Greenpeace

Question 1

what was the purpose?

Answer 1

To inform, persuade and warn

Question 2

examples of emotive language

Answer 2

Appeals to emotions and convinces and scares reader

‘catastrophic climate’ , emphasis seriousness of problem, alliteration for attention
‘cowardices’
‘urgently’

Question 3

short and dramatic sentences

Answer 3

Grabs attention, easy to read

‘the world is warming up’ starts with a very blunt, authoritative sentence to show how serious the problem is
‘all thats missing is the action itself’ stand alone sentence, raises tension’

‘we re the last generation…’ short paragraph, shows urgency. ‘we’ involves reader directly

‘what you can do’ use of 2nd person, speaks directly
makes reader feel like they have responsibility

Question 4

facts and figures

Answer 4

1. strengthens argument as it leaves no ambiguity
2. scares people and seems more reliable

• ‘15,000 people are dying…’
• ‘by 2100 the planet will likely be hotter than its been .. 2 million years’

Question 5

layout and colours

Answer 5

• bold headings
• main article in the middle, easy to read and draws reader’s attention
• clear Greenpeace logo to show who they are
• use of picture to illustrate text and makes article more interesting to read
• paragraphs so easier to read
• ‘TAKE ACTION’ striking, clashing of green and orange colours
• imperative
• capital to convey urgency and importance