what is handy about
sigmoid curve
what are the 5 elements of the sigmoid curve
first curve, second curve, point A, point B, shaded area
what is the first curve
first product introduced by a company
what is the second curve
a second product that a company starts to work on
what is point A
begin of a new curve, when first product is still popular
what is point B
depleted resources, too late
shaded area
period of transition, not always easy