Strategy Formulation
Gather and analyze internal and external information to determine the organization’s current position and capabilities, opportunities, and constraints.
Systems Theory
Because the system of an organization is dynamic, changes in one part can affect the other parts. (Internally or externally)
Systems Thinking
Organizations are composed of interacting and sometimes interdependent parts that together create a dynamic internal environment.
Internal environments are created by the varying ways that all of these interdependent units (areas of the business) interplay.
Systems Theory
What are the parts of an organization as a system?

IPO
Input-Process-Output
Those who plan and implement strategies use this.
Environmental Analysis Tools
Environmental Scanning
Process of systematically surveying and gathering data, from both internal and external sources*, that can be *analyzed to identify opportunities and threats and to strengthen strategic plans and goals.
Acronym: PESTLE Analysis
A strategic business tool used by organizations to discover, evaluate, organize, and track macro-economic factors which can impact on their business now and in the future.
Goes well with SWOT because it identifies opportunities and threats
These are all macro-economic factors that cannot be controlled by a business
PESTLE
(Examples of Political)
Influences of government policies, laws, and regulations
PESTLE
Examples of Economic Influences
PESTLE Analysis
Examples of Social Influences
PESTLE Analysis
Examples of Technology Influences
PESTLE Analysis
Examples of Legal Influences
PESTLE Analysis
Examples of Environmental Influences
Essentially corporate social responsibility
Demographics
Shifts in age, ethnic background
SWOT analysis
What are external?
Opportunities and Threats
SWOT Analysis
What are internal?
Strengths and Weaknesses
Growth Share Matrix
Question Mark
High growth, low market share
May be a winner or a loser with an unclear future. As this business line is showing growth in a new market, it would be a question mark. There is an uncertain future in the new market.
SWOT Analysis
What can be leveraged?
Strengths and Opportunities can be leveraged
SWOT Analysis
Which are the problems?
Weaknesses and threats are problems
Growth-Share Matrix
AKA - BCG Matrix
Used by larger organizations to find where the greatest value in their organization lies.

Growth-Share Matrix
What does a growth trend indicate?
Greater value
Growth-Share Matrix
What does a larger market share indicate?
A stronger competitive position
Growth-Share Matrix
Dogs
Growth: Small
Market Share: Small
Consuming resources without offering strong value or future growth.